What is Typography in a Logo?
Typography is the text in a logo design that delivers the message of the business. The text in logo and their alignment with the colors and font is referred as the Typography in the logo.
Typography or the text in the logo is not just the name of the business or a tagline that is not related with the business. Or the font of the text that is not looking good with the nature of the business. And the text is not aligned perfectly or the text is not clear. There are several things to take care when writing the text of the logo.
The Importance of Typography in a Logo Design
Some of you might thinking that is just a text and why we are discussing it so much? Because this is the text that decides that the user will take interest in the business or not. The tagline of a logo should be unique and attractive at the same time. And if the text is non-relative then the user will never take interest in the business and this is why the typography in any logo plays a crucial role in the growth of the business as well as the visibility of the brand. And that is why you need to get the custom logo design services to get the best logo and typography of the logo.
The brand looks more Reliable
With the right choice of styles, Typeface and colors of the text in the logo. The viewer will find the business more stable. And the text also shows the values of the brand. And it talks about the brand values of the business. It tells the viewers that what kind of business is this? And you have to tell the audience about your business in a simple way and you can gain the attention of the customer. And this way they will trust you even more.
The Interest of the people
The interest of the people is the main point. And if you became successful in placing the text and choosing the right color then the people will take more interest and you will grow more.
It helps to Convey the message
Every business needs to tell a message to the audience in an attractive way. And if you algin the text perfectly and the reader find it easy to read and understand then they will remember your brand logo and your tagline as well.
Important Elements for the perfect Typography
Choosing the right Typeface is the key
It is important for the designer to choose the right typeface between the three categories of Fonts. The three categories are serif, Sans-serif, and decorative. And if the designer chooses the perfect typeface, then it will be very easy to attract the customer.
Font selection
There are many fonts available and you can choose whatever you want. But the designer has to think about the perfect font according to the niche and nature of the business. The fonts play an important role in telling the brand message.
Alignment of the text
The typography of the text needs to be perfectly aligned. Because if the alignment is not correct the logo will look like an un-professional logo. And it will lose the potential to grab the attention of the viewer.
Choosing the Right Color
Choosing the color is another very important element in a good typography because if you are a boys gym owner then you don’t want the color of the text of your logo in light colors like Pink. You want to choose heavy fonts and dark text colors. There are three important components for good color: Saturation, Hue, and value. If you are a Logo Design company then you have to think about these elements.
Mistakes to avoid in the Typography of a Logo Design
- The first and one of the most important mistakes to avoid is choosing the wrong typeface. The designer should choose the correct typeface to put a good first impression on the viewer.
- The second thing to think about the typography is the selection of the font. If the nature of the business is strong and you choose light weight fonts then the fonts will not match the niche of the business. And the customer will not relate with the business.
- Third thing is the color of the text. Suppose you are a gift shop then what type of colors should your logo have? Obviously, some light shade colors. That looks easy-to-eye. And attractive to read.
- When you are done with choosing the font, Color, and typeface. Now it is time to align the typography perfectly. The alignment of the text is very important because if the text is not aligned correctly then the logo will look like a logo of un-professionals. And then the customers will never take interest in your business.
- Try to make your text clear and easy to read and understand. Because customer don’t want to solve the mysteries while reading the logo text. Easy and attractive text will always have the potential to grab the attention of the customer. And if the customer return satisfied and your tagline is attractive then the customer will remember your brand logo with your tagline.
Conclusion
Typography is crucial in the logo design. Because it is the text that relates with the mind of the customer. And if any of the important elements of typography is missing in the logo. Then the logo will lose the potential to grab more customers. An attractive logo with the great typography helps the business to get the perfect audience for the business. There are some elements in the text of the logo to keep in mind like the alignment, Font, Color, and the typeface. Don’t ignore the importance of text in a logo. Because it is the text of the logo that is responsible to tell the message to the customer.
